(Index)
07 case studies / 2024 to 2026
Beauty / Fashion / Lifestyle / Retail
Launches, drops and always-on feeds. Every project is built around one visual rule, so the brand is recognisable before anyone reads the caption.
Monochrome
Brand campaign and art direction for a capsule collection. One visual rule, black and white only, applied everywhere from the shoot to the captions.
Visible
An out-of-home and social campaign for a Warsaw fashion label. Forty posters, twelve cities and one word that followed people from the street to their feed.
Red Season
A six-week social launch for an indie beauty label. Forty reels, 120 stills and a creator drop built around one rule: everything red. Saves tripled in the first month.
After Dark
A night-life content series for an independent eyewear brand. One night, three locations, and a month of stories and paid social that felt like being there.
Feather Drop
An influencer and UGC program for a fashion drop. Eighteen creators, one tight brief and a feed that looked like a magazine issue.
Soft Launch
An always-on TikTok series for a skincare startup. Real skin, real routines and a weekly format that turned a quiet account into a daily habit.
Tram 17
A city campaign for a Warsaw streetwear store, shot along one night tram line. Neon, rain and the people who actually wear the clothes.
